Maria Lazareva
I'm a writer and editor working across digital products.
My work focuses on how language and structure shape understanding, trust and decision-making across product experiences and long-form editorial analysis.
UX Writing
Product Messaging
Content Strategy
Editorial Production
Case studies
Lloyds
vs
Barclays
vs
Barclays
Helping users make financial decisions confidently
How Lloyds and Barclays communicate ISA options to first-time investors.
Spotify
vs
TIDAL
vs
TIDAL
Winning (or losing) customers during free trial signup
How Spotify and Tidal communicate cost, commitment and cancellation.
Healthcare
patient
portal
patient
portal
Reducing patient uncertainty through clearer language
How minor changes in a healthcare portal can reduce confusion and support patients better.
Published work
GP Bullhound
Global technology advisory firm providing M&A and growth capital support
Geospatial Intelligence 2024
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Carbon Accounting Software 2024
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Technology Predictions 2024
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Latin America: An Emerging Tech Region 2023
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Technology Predictions 2023
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Consumer Subscription Software 2023
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Software Q4 2023
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Digital Media Q2 2023
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Digital Services Q2 2023
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Digital Commerce Q2 2023
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Fintech Q2 2023
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Education Technology 2022
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European SaaS Report 2022
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BeyondWords
All-in-one audio publishing platform
