In 2015, Selena was diagnosed with Lupus. Last year, she had a kidney transplant. Shortly after that, she was branded the new face of Puma. Since then, she has been busy collaborating with Puma in designing a sneaker that makes sport glamorous, with her first sneaker’s design, called the Phenom Lux.
Puma, the German sportswear brand, has been helping women worldwide improve their self-confidence and image by making sports part of their lives. Sports play an important role in empowering women to be their best, despite their circumstances, limitations or busy lives.
Choosing Selena as their main ambassador is more than appropriate because she knows the importance of taking care of her health, while knowing her limitations.
— Lupus Research (@LupusResearch) 28 de marzo de 2018
Selena admits that she put her sneakers to the test before selling them to her fans. She said the Phenom Luz sneakers were created to have a super clean design that goes with everything and a gold charm for some extra glam.
Puma’s Phenom Lux sneakers and socks will be released on April 6, exclusively at Puma stores worldwide and at puma.com. The shoes will retail for $110 and the windowpane socks for $14.
There is another reason why you should mark April 6 on your calendar. Puma has pledged to donate $100,000 from the sales of Selena’s Phenom Lux sneaker and sock combination to the nonprofit lupus research alliance, whose sole purpose is to find a cure for lupus.
We are positive that the Phenom Lux will sell out quickly, not just for its sporty meets glam design with gold details and removable leather ankle bracelet, but because of the super-cool designer, Selena Gomez, the most followed person on instagram!
If you are looking a sneaker that makes you feel womanly with a touch of sparkle, which will make you feel like you’re dressed up, even when your are sweating it out at the gym, then look no further. Phenom Lux sneakers are the last pair of sneakers you will ever need! That is, unless Selena designs a better design!
Be sure to sure set your calendar alert for April 6 and get yours before they sell out!