The last few weeks, rumors have been swirling around on social media that Rihanna would be launching her very own lingerie line. Last week, she announced the launch date for her new line – Savage X Fenty. It will officially be available May 11. But, last Tuesday, Rihanna posted a picture of herself on her Instagram account, wearing one of her lacy bodysuits.
The goal of Savage X Fenty is to design lingerie for real women. They will be offering a wider range of sizes than some of the top lingerie brands, such as Victoria Secret, Journelle, or Everlane’s most recent undergarment collections. Savage X Fenty will have sizes going up to 44DD.
Positive remarks from fans of Savage X Fenty, are bombarding Rihanna’s Instagram account, excited that Savage X Fenty will have bras in their sizes. One fan was gushing as she wrote: “#SAVAGEXFENTY will have bras in my size!” Another fan tweeted that Victoria Secret is going to become irrelevant.
There is no surprise that Rihanna’s new lingerie line is not as exclusive as some of the big name brands available, since her makeup brand is designed for all types of skin tones. Even though Savage has been designed for larger chests and bigger cup sizes, there will be bras for those with average and petite sizes.
Even though, Savage is almost totally inclusive, some customers are feeling left out. One fan expressed her bitter disappointment that Savage X bras won’t be coming in DDD cup sizes. But maybe in the near future, Rihanna will decide to expand her lingerie line to even bigger chest sizes.
Rihanna is all about reaching out to marginalized women who are often ignored by retailers because of their body shape or skin tone. Savage X Fenty is going to shake up the lingerie world, just as her makeup brand shook up the world of cosmetics. Plus-sized women deserve to look and feel the simple pleasure of wearing beautiful lingerie.
Bra sizes aren’t the only part of her lingerie line offering inclusivity to her future customers. The panty sizes will range from XS to 3X.
Savage X Fenty will only be available online at SAVAGEX.com. Feel free to check it out now, to get a peek at the live countdown and sign up for her email list to be the first to see a glimpse of her body candy.
Savage X Fenty signed a partnership with TechStyle, meaning that her new lingerie line will be AFFORDABLE. Making it even more inclusive for all of our pocket books.
We are ready to fork over some of our hard earned cash for Rihanna’s new lingerie line, but the question is: will we have any leftover for her Fenty Beauty body lava?