Kim Kardashian just announced that they would be closing down all their enterprise of DASH clothing stores, which was the centerpiece of the reality show “Keeping up with the Kardashians”. The statement is that they are closing the doors because the sisters are too busy running their own brands now.
Within seconds, Kim announced to the world that she is launching her own line of lingerie and shapewear. This is one of Kim’s latest business ventures; she currently has a cosmetic line called KKW Beauty (https://kkwbeauty.com/), a fragrance line and children’s wear collection that she collaborates with her husband.
TMZ stated that Kim has been working on developing her brand that is totally inclusive for all women. Sounds like she might be stepping on her sisters toes with this new venture, as similar to the philosophy of Khloe Kardashian’s Good American Brand.
It makes sense that Kim would tackle this new business venture, as shapewear and lingerie are two of her most beloved clothing items in the world, from endless tweets to writing about her love for shapewear on her webpage. Plus, we can see her wearing her lingerie as an outer-garment.
According to TMZ , Kim’s signature name will be appearing as the product’s brand name and she has been 100% involved in the design and development of just about every aspect of her fashion line. Plus, she is working with the same team that helped Khole create her Good American Brand, plus working along with FRAME and Mr. Porter.
We should expect the arrival of Kim Kardashian’s new line of shapewear and lingerie by the end of this year, 2018. If you are thinking that you won’t be able to afford her new brand, you will be pleasantly surprised that it isn’t going to a luxury brand but it is being created for the mass market. So, start saving because we are positive you are going to want some of her shapewear!
Kim loves sharing her shapewear and beauty advice with her fans online, just as the other day when she blogged about how to wear two pairs of shapewear. Explaining that the key is wearing two pairs of shapewear that are the same length, to avoid visible seams.