How I Became the Voice of the Hurricane

As the proud owner of the Twitter account @Irene I found my account more active than ever this past weekend. Last week I began receiving tweets directed at Hurricane Irene and my coworkers, Associate Creative Director Ross Morrison and Copywriter … Continue reading

Filed Under: Social Media

3 Reasons Google+ is a Facebook Killer (And 3 Reasons It’s Not)

Like everyone else in the digital world, HUGErs have been excitedly exploring the wonder that is Google+. It’s new, yet familiar. Kind of like when Pepsi One came out in 1998. We decided to do some internal user interviews here … Continue reading

Filed Under: Social Media

Notes on Digital’s
Recently Closed Tabs

Here are a few of the notable articles Notes On Digital and @Hugeinc has in its browser’s history. Can I Have Your Attention Please? Facebook and Apple square off for the informal yet valuable title of The Week’s Biggest Announcement. … Continue reading

Filed Under: E-commerce, Search, Social Media

Jimmy Fallon & Ashton Kutcher Are Leading the Online TV Revolution

In this post: Lessons from NBC’s Late Night (featuring Fallon’s and Timberlake’s History of Rap), Ashton Kutcher’s Contribution, How to Start Acting on the Big Picture TV is on the iPad, it’s on YouTube, it’s on Hulu, it’s on Fancast, … Continue reading

Filed Under: Analytics, Content, Social Media, Strategy

Awareness Shmareness

Today, a campaign is truly successful when consumers talk about it, play with it and share it with their friends. It’s about love and loyalty, not simply recognizing a logo. Continue reading

Filed Under: Analytics, Display Ads, Social Media, Strategy

Notes On Digital’s
Recently Closed Tabs

Here are a few of the notable articles Notes On Digital and @Hugeinc has in its browser’s history. Too Much of a Good Thing Is a Really Bad Thing. Facebook struggles with an oversupply of ad space, and Google makes … Continue reading

Filed Under: Display Ads, E-mail, Search, Social Media, Talent

Billions of Dollars Built on…Message Boards?

In this post: Message Boards 101, The Underappreciated Underpinning of the Social Web, Message Boards Behind Facebook, @SoAndSo, Viral Memes & Monetization If you were to write an anthropological history of the Internet, the term “social media” probably wouldn’t make … Continue reading

Filed Under: Content, Design, Social Media

Notes On Digital’s
Recently Closed Tabs

Here are a few of the notable articles Notes On Digital and @Hugeinc has in its browser’s history. Setting the Standard Mashable lays a foundation for standard social media measurement and campaign components. While a valuable service to the community, … Continue reading

Filed Under: Mobile, Social Media, Start-Up, Talent

Watch Out, Gallup. Our Election Predictions Weren’t Far Off

Since the September primaries, we’ve been toying with the theory that the size and growth of candidates’ Facebook and Twitter followings could predict election winners. But, all cards on the table, it’s probably because we didn’t track enough of the races. Our theory was right, though. Continue reading

Filed Under: Social Media Tagged |

2010 Election Predictions
Powered by Social Stats

Do social networks have the power to tell the future? Since the September primaries, we’ve tracked the social networks of key congressional and gubernatorial candidates to explore just how accurately social network size and growth predict success. Here’s a chart … Continue reading

Filed Under: Social Media Tagged |