When is a Phone not a Phone?

I moved to New York in October 2010 and was without my smartphone for several weeks. Initially, the thought of not having a phone sent me into paroxysms of panic: what if someone needed to contact me? About that thing? … Continue reading

Filed Under: Mobile, Uncategorized Tagged , , , , , , |

Invest in Mobile Apps for the
Right Reasons

As smartphone adoption steadily increases in the US, more and more companies are requesting native mobile apps be developed as part of their overall digital strategy. Most applications fail because companies invest in them for the wrong reasons. This post analyzes some of the right – and wrong – reasons to develop an app. Continue reading

Filed Under: Mobile, Strategy, iPhone/iPad

Notes On Digital’s
Recently Closed Tabs

Here are a few of the notable articles Notes On Digital and @Hugeinc has in its browser’s history. Setting the Standard Mashable lays a foundation for standard social media measurement and campaign components. While a valuable service to the community, … Continue reading

Filed Under: Mobile, Social Media, Start-Up, Talent

A Messy Kitchen Has The Patina That Digital Products Need to Succeed

In the digital world, patina is a key hurdle to product success. Digital patina comes in the form of populated message boards, article comments, product reviews, the tally of a weight loss communities’ number of pounds lost, the lists of email addresses of past recipients embedded in email forwards. Without patina, no one would pick a digital product up from the shelf. It’s the barrier to success in an environment where there’s almost no barrier to entry. Continue reading

Filed Under: E-mail, Mobile, Social Media, Start-Up, Strategy Tagged |

Lose Your Privacy

In my new post for Fast Company, I argue the loss of privacy is the price of convenience, and that it’s a price we’re willing to pay. A transparent society delivers levels of information and service that were never before … Continue reading

Filed Under: Analytics, Content, Display Ads, Mobile, Social Media

The App Bubble Factor

We are in an App Bubble. That’s what I argue in a new post for Fast Company. One day the proliferation of apps will look as dated as Pets.com, Kozmo, and everything else that seemed promising in 1999. In the … Continue reading

Filed Under: Mobile, Software, Strategy, iPhone/iPad