For most people, Google Instant makes life a little easier. Not only are search terms suggested, but previews of the search results are provided. In short, it gets rid of a lot of the guesswork. But for marketers, Google Instant isn’t likely to be such a hit. It dissuades users from accessing the long tail by volunteering popular search words and results before the user stops typing. This causes fewer people to visit the long tail of search. This growing disparity between most popular search terms and least popular search terms could undermine the value of SEO and SEM for marketers. Continue reading →