- Yosaif Cohain
- Analytics and Insights
- Rachel Cooper
- User Research
- Dan Hou
- Product Strategy
- Miles Kafka
- Technology
- Jessica L'Esperance
- Customer Experience
- Todd Lefelt
- User Experience
- Gene Liebel
- Research and User Experience
- Michal Pasternak
- User Experience and Strategy
- Josh Payton
- Product Design
- Judd Schoenholtz
- User Experience
- Erin Scime
- Content Strategy
- Aaron Shapiro
- Digital Strategy
- Nicole Victor
- Insights and Planning
- Peter Wolfgang
- e-Commerce
Invest in Mobile Apps for the
Right Reasons
As smartphone adoption steadily increases in the US, more and more companies are requesting native mobile apps be developed as part of their overall digital strategy. Most applications fail because companies invest in them for the wrong reasons. This post analyzes some of the right – and wrong – reasons to develop an app. Continue reading
Filed Under: Mobile, Strategy, iPhone/iPad
User Research Shows iPad Is Mobile,
But Only Inside The Home
At Facebook’s recent mobile event, CEO Mark Zuckerberg said, “The iPad’s not mobile…it’s a computer.” This statement aroused a series of conflicting opinions about the device. Many readers of Engadget felt this observation was obvious. “The sky is blue,” the … Continue reading
Filed Under: iPhone/iPad
Tagged otherposts
Not All Attention Is Created Equal
Marketers should think very carefully before producing interruptive ads, such as pop-ups or large overlays. While consumers do find these ads memorable, it’s likely for the wrong reasons. Continue reading
Filed Under: Display Ads
Tagged otherposts
