- Yosaif Cohain
- Analytics and Insights
- Rachel Cooper
- User Research
- Dan Hou
- Product Strategy
- Miles Kafka
- Technology
- Jessica L'Esperance
- Customer Experience
- Todd Lefelt
- User Experience
- Gene Liebel
- Research and User Experience
- Michal Pasternak
- User Experience and Strategy
- Josh Payton
- Product Design
- Judd Schoenholtz
- User Experience
- Erin Scime
- Content Strategy
- Aaron Shapiro
- Digital Strategy
- Nicole Victor
- Insights and Planning
- Peter Wolfgang
- e-Commerce
Be Steve Jobs
In the wake of Steve Jobs’ announcement that he would be stepping down as CEO at Apple, Market Watch reporter Brett Arends wrote “What Apple has achieved isn’t impossible. Why don’t more companies do it?” Today in a post for … Continue reading
Filed Under: Uncategorized
Tagged apple, culture, digital, ethos, legacy, steve jobs, success
The Skin-Deep Shortcut to a Redesign
Major website redesigns take between 9 and 16 months. They require everything from research and strategy work to interaction design, visual design, content development, user testing, engineering and deployment. But a marketer burdened by an outdated site and the pressure to perform understandably wants improvement faster than that. The solution is to preface the overhaul with a comprehensive reskin—a less invasive procedure promising to quickly improve the sie experience. Continue reading
Filed Under: Design, Development
Tagged otherposts
The Big, Dirty Secret of Redesigns
Many non-Internet companies implement massive redesigns every couple of years. Between these rebuilds, they hardly change the site at all, outside of content updates. For years at a stretch, a site’s structure, design and interactivity remains the same, no matter the changes in user behavior and analytics. Over time, the site gets less and less relevant to users; eventually, users go somewhere else. The company then implements a comprehensive redesign, signifying to the community that it’s changing for the better. This cycle then repeats itself. Continue reading
Filed Under: Analytics, Design, Development, Management, Strategy
Tagged otherposts
Below-the-Fold Gold
There’s a myth that needs busting. Top leaderboard banners and 250×300 square ads on the right-hand sides of web pages are not the most valuable pieces of real estate. They don’t deserve the highest CPMs due to greater perceived visibility, … Continue reading
Filed Under: Design, Display Ads
Tagged otherposts
Search Results to the Nth Power
This trend poses a challenge to companies that want to be displayed prominently in organic search results. There are now many different types of search results to optimize; it’s not enough just optimizing for web pages. Continue reading
Filed Under: Search, Social Media, Strategy, Video
Tagged otherposts
No Vacancies in the Long Tail
This aggressive attack on populating search results threatens to undermine the open fabric of the web. The more search-optimized content, which factories like Demand produce, the harder it will be to dislodge them from their perch. We’re moving to a future of consistent, unchangeable top-line search results—at least for instructional or evergreen, encyclopedic topics. Continue reading
Filed Under: Content, Display Ads, Strategy
Tagged otherposts
Limitations of Twitter, Facebook & YouTube
Social media is still young and limited in its capabilities for marketers. First, there are only three major players. Whenever I am asked by clients to formulate a social media strategy, I know what they’re really asking is, “What should I do with Facebook, Twitter and YouTube?” Each platform, even with Facebook’s regular innovations and Twitter’s new redesign, has distinctive strengths and weaknesses. But each also has a limited range of uses. Continue reading
Filed Under: Social Media
Tagged otherposts
What it Takes to Make a Silicon Valley
From what I’ve seen, the three most important qualities of a startup-friendly city or state are a stellar university, at least one key incubator organization, and funding on both a small and larger scale. Continue reading
Filed Under: Management, Start-Up, Strategy
Tagged otherposts
The Secret Value of Start-Ups
By looking at overarching trends in up-and-coming businesses, you can prepare your business for the new trends and be ready to act when the time comes. Continue reading
Tips for Attracting Dynamo Digital Talent
There’s demand beyond supply for developers and designers who have the know-how to conceptualize and produce new, breakthrough digital products. I spend a lot of time thinking about how to attract digital talent. I’ve learned a few things from the battles I’ve won and the friends I’ve made. Continue reading
Filed Under: Management, Strategy, Talent
Tagged otherposts
