This Holiday’s (Required) Reading UPDATE

Another must-read “response” to Fast Company’s The Future of Advertising is Bloomberg Businessweek’s feature Don Draper’s Revenge. Like The Future of Advertising, it’s a state of the union for Madison Avenue—although it comes to a distinctively different conclusion. Bloomberg Businessweek’s … Continue reading

Filed Under: Management, Start-Up, Strategy

This Holiday’s (Required) Reading

Why? First, it’s likely she interviewed someone you know. Second, her panoramic portrait of the industry at a time when tectonic change isn’t just being talked about, it’s actively happening is stunning. No matter what part of the industry you’re in, her story is about you. This is why so many people are talking about it. A snapshot of some notable reactions: Continue reading

Filed Under: Content, Management, Start-Up, Strategy, Talent

Notes on Digital’s
Recently Closed Tabs

Here are a few of the notable articles Notes On Digital and @Hugeinc has in its browser’s history. Can I Have Your Attention Please? Facebook and Apple square off for the informal yet valuable title of The Week’s Biggest Announcement. … Continue reading

Filed Under: E-commerce, Search, Social Media

Jimmy Fallon & Ashton Kutcher Are Leading the Online TV Revolution

In this post: Lessons from NBC’s Late Night (featuring Fallon’s and Timberlake’s History of Rap), Ashton Kutcher’s Contribution, How to Start Acting on the Big Picture TV is on the iPad, it’s on YouTube, it’s on Hulu, it’s on Fancast, … Continue reading

Filed Under: Analytics, Content, Social Media, Strategy

Awareness Shmareness

Today, a campaign is truly successful when consumers talk about it, play with it and share it with their friends. It’s about love and loyalty, not simply recognizing a logo. Continue reading

Filed Under: Analytics, Display Ads, Social Media, Strategy

Notes On Digital’s
Recently Closed Tabs

Here are a few of the notable articles Notes On Digital and @Hugeinc has in its browser’s history. Too Much of a Good Thing Is a Really Bad Thing. Facebook struggles with an oversupply of ad space, and Google makes … Continue reading

Filed Under: Display Ads, E-mail, Search, Social Media, Talent

Billions of Dollars Built on…Message Boards?

In this post: Message Boards 101, The Underappreciated Underpinning of the Social Web, Message Boards Behind Facebook, @SoAndSo, Viral Memes & Monetization If you were to write an anthropological history of the Internet, the term “social media” probably wouldn’t make … Continue reading

Filed Under: Content, Design, Social Media

User Research Shows iPad Is Mobile,
But Only Inside The Home

At Facebook’s recent mobile event, CEO Mark Zuckerberg said, “The iPad’s not mobile…it’s a computer.” This statement aroused a series of conflicting opinions about the device. Many readers of Engadget felt this observation was obvious. “The sky is blue,” the … Continue reading

Filed Under: iPhone/iPad Tagged |

Notes On Digital’s
Recently Closed Tabs

Here are a few of the notable articles Notes On Digital and @Hugeinc has in its browser’s history. Setting the Standard Mashable lays a foundation for standard social media measurement and campaign components. While a valuable service to the community, … Continue reading

Filed Under: Mobile, Social Media, Start-Up, Talent

Watch Out, Gallup. Our Election Predictions Weren’t Far Off

Since the September primaries, we’ve been toying with the theory that the size and growth of candidates’ Facebook and Twitter followings could predict election winners. But, all cards on the table, it’s probably because we didn’t track enough of the races. Our theory was right, though. Continue reading

Filed Under: Social Media Tagged |