- Yosaif Cohain
- Analytics and Insights
- Rachel Cooper
- User Research
- Dan Hou
- Product Strategy
- Miles Kafka
- Technology
- Jessica L'Esperance
- Customer Experience
- Todd Lefelt
- User Experience
- Gene Liebel
- Research and User Experience
- Michal Pasternak
- User Experience and Strategy
- Josh Payton
- Product Design
- Judd Schoenholtz
- User Experience
- Erin Scime
- Content Strategy
- Aaron Shapiro
- Digital Strategy
- Nicole Victor
- Insights and Planning
- Peter Wolfgang
- e-Commerce
Notes On Digital’s
Recently Closed Tabs
Here are a few of the notable articles Notes On Digital has in its browser’s history. Facebook vs. FourSquare GroupOn The social local shopping war is heating up—and it’ll boil down to the size of the armies. Facebook’s about to … Continue reading
Filed Under: Content, Design, Display Ads, Social Media, Strategy, Video
Is Your Content Right for a Slideshow?
Not all content is good for a slideshow. There are times a slideshow is the perfect style of communication and times that it undermines the user’s positive experience. Continue reading
Filed Under: Content, Design
Tagged otherposts
Notes On Digital’s
Recently Closed Tabs
Here are a few of the notable articles Notes On Digital has in its browser’s history. Continue reading
Filed Under: Content, Display Ads, Social Media, Strategy, Video
The Skin-Deep Shortcut to a Redesign
Major website redesigns take between 9 and 16 months. They require everything from research and strategy work to interaction design, visual design, content development, user testing, engineering and deployment. But a marketer burdened by an outdated site and the pressure to perform understandably wants improvement faster than that. The solution is to preface the overhaul with a comprehensive reskin—a less invasive procedure promising to quickly improve the sie experience. Continue reading
Filed Under: Design, Development
Tagged otherposts
The Big, Dirty Secret of Redesigns
Many non-Internet companies implement massive redesigns every couple of years. Between these rebuilds, they hardly change the site at all, outside of content updates. For years at a stretch, a site’s structure, design and interactivity remains the same, no matter the changes in user behavior and analytics. Over time, the site gets less and less relevant to users; eventually, users go somewhere else. The company then implements a comprehensive redesign, signifying to the community that it’s changing for the better. This cycle then repeats itself. Continue reading
Filed Under: Analytics, Design, Development, Management, Strategy
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Not All Attention Is Created Equal
Marketers should think very carefully before producing interruptive ads, such as pop-ups or large overlays. While consumers do find these ads memorable, it’s likely for the wrong reasons. Continue reading
Filed Under: Display Ads
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The Long Tail of Search To Be Cut Short in a Google Instant
For most people, Google Instant makes life a little easier. Not only are search terms suggested, but previews of the search results are provided. In short, it gets rid of a lot of the guesswork. But for marketers, Google Instant isn’t likely to be such a hit. It dissuades users from accessing the long tail by volunteering popular search words and results before the user stops typing. This causes fewer people to visit the long tail of search. This growing disparity between most popular search terms and least popular search terms could undermine the value of SEO and SEM for marketers. Continue reading
Filed Under: Analytics, Search, Strategy
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